Innovation: Outside in 

innovation: outside in

Since the success of the start-up accelerator model pioneered by Y Combinator in 2005 many large corporates have tried to do the same thing. The logic: corporates can help start-ups scale the future whilst gleaning some of the benefits below for themselves:

innovation: outside in

Better ideas: Creative and commercially disruptive ideas from beyond BAU.
Speed to market: help internal teams accelerate initiatives.
Maintain pace with the industry: keep up with tech & developments in emerging industries through start-ups.
Buy talented people: In the right circumstances you might want to buy your way in to ‘know how’. Acqui-hire can be quicker that a 6-12-month search and select.

innovation: outside in

Create an eco-system: For big strategic bets – it can be hard for corporates to create and extract the value on their own. They need smaller ventures to innovate around their vision.
Dedicated focus & energy: It’s the fastest way to access specific, lived, tested, technology and commercial expertise you don’t have.
Live market insight: Sometimes firms take this approach because they want real commercial data. Engaging with startups can help inform decisions to where & how to scale around a market.

innovation: outside in

To date many corporations have mixed results in these activities.


From years of experience as the original start up and corporate engagement firm we focus on the 3 key areas below to ensure success


The Strategic Why?

Any open innovation or start-up engagement program will only be successful if the corporate is clear in why it is doing it.

Start-ups are essentially looking for one or a combination of 4 things in the relationship with a large corporation:

  • Funding
  • Support
  • Sales (either through licensing or channel items)
  • PR & enhanced valuation

Your ‘why’ has to be significant and important enough to commit to the above otherwise the exercise is a wasted. We work with you to define your strategy and enable and manage the right model and program for your start-up engagement . More importantly we find the ‘right’ partners that nobody else can find.


Start Up Evaluation & Matching

Not all start-ups are the same! Some are two people in a bedroom with a great idea, others are founded by people with years of industry and corporate experience. Our evaluation methodology looks at people, product, market and technology – but also enables you to compare like for like firms by state of maturity against key parameters such as: 

  • The team
  • IP
  • Business Plan
  • Experience
  • The technology

Synchronisation & Gearing

This is one of the most difficult things to navigate. Our programs mesh the conflicting operating rhythm of start-up and corporate. We work relentlessly to get the gearing of the forces below right! 

  • Take Risks
  • Desperately seeking customers & resource
  • Can pivot
  • Unproven business model 
  • Focus on exploration
  • Risk averse
  • Focused on BAU, shareholders, regulators etc.
  • Culture of no failure
  • Focus on exploitation

Find out more about our programs on the link below


“We love them”

Joey Tribbiani

Apple Inc.

“Amazing work”

Rachel Green

Amazon Inc

“Award winning”

Chandler Bing


Our clients

We work with large firms globally