Big Data … everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. The market for Big Data solutions, services, platforms and everything in between, is worth an estimated $150bn in annual spend across corporations. Those corporations believe that hiding within those mounds of data is knowledge that could change a life, or change the world. Experian Credit and Consumer services is one of those collecting, analysing and monetising data from consumers across the globe.
Traditional revenue generation from credit services was at threat, in particular in the US, where new legislation was making credit data free for consumers. With a mandate for change, Experian Consumer Services wanted to come up with a compelling portfolio of data and analytics-based business services that could be offered to partners and directly to consumers that would leverage capabilities from across the Experian business. Venturebright were asked to guide the ECS team on their innovation journey from idea generation to delivering new revenue-generating propositions in market.
The whole portfolio of concepts has been implemented across ECS and the wider Experian business.